[PDF/Kindle] Marché et Organisations N° 37 by Vanessa Casadella, Bérangère Szostak

Marché et Organisations N° 37 pan Vanessa Casadella, Bérangère Szostak

Caractéristiques

• Marché et Organisations N° 37
• Vanessa Casadella, Bérangère Szostak
• Nb. de pages: 264
• Format: Pdf, ePub, MOBI, FB2
• ISBN: 9782140140228
• Editeur: L'Harmattan
• Date de parution: 2020

Télécharger eBook gratuit

Google epub books télécharger Marché et Organisations N° 37 PDB par Vanessa Casadella, Bérangère Szostak 9782140140228

Overview

Despite being one of the most traditional industries, the luxury sector is highly dynamic and rapidly changing influenced by new ideas, aspects, fields, technologies and generations. One of such influences is the prevalence of digital technology and social media. It challenges a number of major premises of luxury brands, including exclusivity, status, authenticity and sensory experience. This special issue of Market and Organizations explores luxury consumption and production in a digital and experiential era.
Authors take a multidisciplinary and holistic perspective to explore the role of digital customer experience in rethinking the luxury industry in the future. The objective is to advance knowledge on luxury in marketing and economy by bringing together international scholars (research in French and English) from different disciplines and practitioners working in the field of luxury.

Pdf recommandé: DOWNLOADS A Perfect Explanation here, [Kindle] La Casa del Mouradia - Février 2019... Et l'Algérie se réveilla ! download download pdf, UNITY. APRENDE A DESARROLLAR VIDEOJUEGOS ePub gratis site, DOWNLOADS La Saga de Bas de Cuir Tome 3 link,